We started Hetoli Marketing because most digital marketing agencies bill by activity, not results. We've spent years running B2B outbound and DTC retention programs in-house and at agencies — and we built Hetoli to be the agency we wished existed: transparent pricing, real expertise, and accountability for outcomes.
Hetoli Marketing was founded with a clear thesis: most performance marketing problems are ownership problems. When agencies bill by hours or flat retainers, they get paid whether they deliver results or not. Incentives drift. Activity replaces outcomes.
We saw this play out across dozens of in-house and agency engagements. Cold email programs that "sent emails" but never booked qualified meetings. Klaviyo accounts with abandoned cart flows that hadn't been touched in 18 months. Social calendars filled with content nobody read. Lead lists with 30% bounce rates.
So we built Hetoli around three rules: (1) price by results when we can measure them, (2) hire specialists, not generalists, (3) tell clients the truth, even when it costs us business.
Three years in, we manage email, social, and lead generation programs for 87 B2B and DTC clients across the US, UK, EU, Australia, and Pakistan. Most stay with us for 18+ months. Many refer their friends.
Marketing should be measurable. Cold email is measured in qualified meetings booked. Ecommerce email is measured in attributed revenue. Social media is measured in audience growth and engagement. If we can't measure it, we don't promise it.
Specialists beat generalists. The marketer who's run 50 cold email campaigns will outperform the one who's done it twice. The Klaviyo expert who's built 100 flows will outperform the freelancer who's built 5. We hire deep, not wide.
Honest is faster than polite. If a client's offer won't work in cold email, we say so on the discovery call. If their ICP is too broad, we'll push back. We'd rather lose a sale today than spend three months trying to deliver an impossible outcome.
Compounding beats sprinting. Email lists, audience growth, sender reputation — these all compound. We optimize for 18-month performance, not next-month vanity metrics.
Where outcomes are measurable, our pricing reflects them. You pay $50 per qualified meeting. You pay 10% of attributed email revenue. We make more when you make more.
Our cold email team has run hundreds of campaigns. Our Klaviyo team has built thousands of flows. Our social team understands platform-native content. We hire for depth.
No hidden fees. No "additional scope" surprises. Real-time access to your dashboards. Monthly reports that show what worked, what didn't, and what we're testing next.
If your offer won't work, we'll tell you on the discovery call. If we make a mistake, we own it without spin. The clients who value this stay; the ones who don't aren't a fit.
Email reputation, audience growth, sender trust — these all compound over time. We optimize for the 18-month outcome, not the impressive month-one report.
CAN-SPAM, GDPR, CASL, TCPA — handled by default, not as an upsell. Your legal exposure is our risk too. We don't cut corners on consent or unsubscribe.