Hetoli Marketing is a specialized Klaviyo and Shopify email marketing agency for DTC brands. We build and operate the automated flows, weekly campaigns, and segmentation strategies that recover abandoned carts, increase repeat purchase rate, and grow customer lifetime value. You pay $2,000/month base plus 10% of attributed email revenue.
An ecommerce email marketing agency is a specialized partner that runs your entire lifecycle email program — flows, campaigns, design, segmentation, and analytics — on platforms like Klaviyo, Mailchimp, Omnisend, or Shopify Email. For most DTC brands, email is the single highest-ROI marketing channel, often returning 30× to 50× spend.
At Hetoli Marketing, our Klaviyo agency service covers the full ecommerce retention stack:
The deliverable is simple: more revenue from your existing customer list. Better email economics, higher repeat purchase rate, more lifetime value per customer.
Our ecommerce email marketing agency works best with DTC brands that have:
If that's you, our Shopify email marketing service can typically lift attributed email revenue by 2–4× within 90 days — usually paying back the retainer in the first month through cart recovery alone.
Common clients include apparel, beauty, supplements, home goods, accessories, and food & beverage DTC brands.
Most ecommerce email tools give you a software seat and a tutorial library. We deliver an entire retention program — designed, built, optimized, and reported.
We audit your existing Klaviyo (or Mailchimp/Omnisend) account to map current flows, segments, deliverability metrics, and revenue attribution. Most accounts have 30–50% revenue upside hiding in broken flows, missing segments, and stale templates.
We build (or rebuild) the six flows that drive 80% of email revenue: welcome series, browse abandonment, abandoned cart, post-purchase / thank-you, win-back / sunset, and replenishment (for consumable products). Additional flows like VIP, birthday, and product-back-in-stock layered on month two.
A monthly content calendar mapped to your product launches, promotions, holidays, and brand stories. We design, write, and schedule weekly campaigns to engaged subscribers — typically 4–6 sends per month, segmented by purchase behavior, lifecycle stage, and engagement.
Our designers and copywriters create modular email templates that match your brand identity. Mobile-first design, accessible color contrast, branded visuals. Copy that reads like your brand voice — not a template. Approved templates become reusable building blocks for fast campaign turnaround.
We build smart segments based on RFM (recency, frequency, monetary), product affinity, lifecycle stage, predicted gender, and engagement. Klaviyo's predictive audiences (CLV, churn risk, next-order date) get layered on for advanced targeting. Better segmentation drives 3–5× higher revenue per send.
Every campaign and flow includes A/B tests on the variables that move revenue: subject lines, preview text, hero image, CTA copy, send time, and segment targeting. We document winning patterns and apply them across the program. Continuous compounding.
A custom dashboard that tracks attributed email revenue daily — by flow, by campaign, by segment. We report on % of total revenue from email (the industry benchmark is 25–35% for mature DTC brands), revenue per recipient (RPR), and revenue per send. You always know what's earning its keep.
We monitor inbox placement rates, complaint rates, and unsubscribe rates weekly. Disengaged subscribers move to a sunset flow, then get pruned to protect sender reputation. Suppression lists managed. SPF, DKIM, DMARC, and BIMI configured for maximum inbox placement.
Ecommerce email marketing ramps faster than cold email because there's no warm-up phase. Most clients see meaningful attributed revenue within the first two weeks.
90-minute kickoff call. Klaviyo audit, brand and voice intake, product catalog review. Strategy doc and 30-day roadmap delivered.
Welcome series, abandoned cart, and browse abandonment flows designed, built, tested, and turned on. Templates created for campaign use.
Post-purchase, replenishment, and win-back flows built. First two campaign sends to engaged segments. A/B tests in flight.
Attribution dashboard live. Weekly campaigns running. Monthly strategy review. Winning tests rolled into the program.
Most Klaviyo agencies charge $3,000 to $10,000 per month flat — whether they grow your email revenue or not. Hetoli Marketing charges a smaller base, plus a percentage of attributed email revenue. We make more when you make more.
You pay 10% of email-attributed revenue as reported by Klaviyo (or your ESP) using the platform's native attribution. Attribution window is the platform default — typically 5-day click + 0-day view for Klaviyo. The number is auditable in your own account; we use your dashboard as the single source of truth.
Minimum commitment is 90 days, then month-to-month with 30 days' notice. Most clients see the retainer paid back in the first month through abandoned-cart recovery alone.