Hetoli Marketing's cold email outreach service is a fully done-for-you appointment setting solution. We build the infrastructure, source the prospects, write the copy, run the sequences, triage replies, and put qualified meetings on your calendar. You pay $1,500/month base plus just $50 per qualified meeting booked.
A cold email agency is a specialized outsourced B2B sales team that handles the full outbound email process on your behalf. Instead of hiring SDRs, buying email tools, sourcing lead lists, and managing deliverability in-house, you hire one agency to run the whole motion — from cold prospect to qualified meeting on your calendar.
At Hetoli Marketing, our cold email outreach service covers everything you need to generate qualified B2B meetings at scale:
The deliverable is simple: qualified meetings booked on your calendar. Not vanity metrics. Not "emails sent." Not open rates. Real prospects who match your ICP, said yes to a meeting, and showed up.
Our cold email agency works best with B2B companies that have:
If that's you, our B2B appointment setting service can dramatically scale your outbound pipeline without the cost of building an SDR team in-house.
Common clients include B2B SaaS companies, marketing agencies, consulting firms, professional services, and enterprise software vendors.
Most cold email tools give you software and a steep learning curve. We give you the entire B2B outbound function — built, run, and optimized by experts.
We purchase secondary domains so we never touch your primary domain's reputation. We configure DNS records (SPF, DKIM, DMARC), set up sending inboxes across multiple providers, and run a 14-day warm-up sequence to establish sender reputation. As many domains and inboxes as your volume requires — no caps.
We source verified B2B prospects matching your exact ICP — title, company size, industry, geography, tech stack, funding stage, and any other filters that matter. Every email is verified for deliverability before we send. We can pull from LinkedIn Sales Navigator, Apollo, ZoomInfo, Clearbit, and proprietary data sources.
Our copywriters draft cold email sequences tailored to your offer, ICP, and value proposition. We use first-line personalization at scale, A/B test subject lines and body copy, and iterate weekly based on reply data. Most clients run 3–5 sequence variants in parallel to find what resonates.
Cold emails rarely book meetings on the first send. We design 4–6 step follow-up sequences with carefully spaced sends, varied angles, and intent-aware drop-off logic. Sequences run automatically across your entire prospect database, with replies pulling individual contacts out of the flow.
We track inbox placement rates, spam-folder rates, blacklist signals, and reputation scores daily. If an inbox starts degrading, we rotate it out. If a domain hits a blacklist, we pause and investigate. This is the work that separates a cold email agency from a mass-mailer.
All replies route to a shared inbox we monitor. Our team reads every response, classifies it (qualified, not-now, not-interested, out-of-office, unsubscribe), and only forwards qualified leads to your inbox — usually with the calendar invite already sent. You only see the people who said yes.
Every month we deliver a performance report (emails sent, reply rate, meetings booked, CPL trend) and meet with you for a 30-minute strategy call. We discuss what's working, what we're testing next, and any ICP or messaging adjustments. This is included — not an upsell.
We handle compliance by default. Every email includes proper sender identification and a clear unsubscribe. We respect opt-outs immediately, follow GDPR consent rules for EU prospects, and apply CASL standards for Canadian targeting. This is your legal protection — not just a checkbox.
Cold email needs time to do right. Inbox warm-up isn't optional. Here's what actually happens from the moment you sign on.
90-minute strategy call. We define your ICP, qualified-meeting criteria, value proposition, and competitive angle. You meet your dedicated account manager.
Sending domains purchased, DNS configured, inboxes created and warmed. Prospect list sourced and verified. First copy variants drafted and approved.
Sequences built, personalization fields populated, sending schedule configured, monitoring dashboards set up. Final approval call before launch.
First batch of cold emails goes out. We monitor deliverability hourly for the first week. First qualified meetings typically book in week 3.
Most cold email agencies charge $2,500 to $8,000 per month flat — whether they book meetings or not. Hetoli Marketing charges a smaller base, plus a small fee per qualified meeting. We make more when you make more.
You pay $50 per qualified meeting booked. A qualified meeting is one where the prospect matches your ICP, replies expressing interest, accepts a calendar invite, and shows up. You have 48 hours after each meeting to dispute. We never charge for no-shows or unqualified leads.
Minimum commitment is 90 days, then month-to-month with 30 days' notice. The 90-day floor isn't a sales tactic — deliverability and learning loops genuinely take that long to mature.