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Case studies · Real client results

Real B2B & ecommerce marketing case studies.

Measurable results from real Hetoli Marketing clients across cold email outreach, ecommerce email marketing, social media management, and B2B lead generation. No vanity metrics — just qualified meetings booked, revenue attributed, and audiences grown.

Cold Email
Volt LabsB2B SaaS · Series A · 25 employees

Challenge

A Series A B2B SaaS company with strong product-market fit but a 2-person SDR team that couldn't keep pace with their pipeline targets. Cold email had been tried in-house with mediocre results — high bounces, low reply rates, no consistent flow of qualified meetings. Founders were considering hiring 2 more SDRs at ~$80K each.

Our approach

Hetoli Marketing took over the entire cold email outreach motion. Built fresh sending infrastructure across 8 secondary domains, sourced 4,500 ICP-matched prospects monthly (Heads of Engineering at 100–500 person tech companies), wrote 5 sequence variants tested in parallel, and triaged replies to the SDR team's calendar. Monthly strategy reviews refined ICP and messaging.

Result

Within 30 days, the cold email campaigns booked 41 qualified demos for the SDR team — more than they'd booked themselves over the previous quarter. Pipeline grew from $120K to $680K in three months. Founders cancelled the planned SDR hire.

41
Demos / mo
$680K
Pipeline
18.7%
Reply rate
−$160K
Hire avoided
Ecommerce Email
Briar & CoDTC · Shopify · Apparel · $80K MRR

Challenge

A growing apparel DTC brand running on Shopify with Klaviyo set up but barely used — only an abandoned cart flow live, no welcome series, no segmentation, no campaign sends. Email was attributing under 8% of revenue when industry benchmark for mature DTC is 25–35%. The team had no in-house email expertise.

Our approach

30-day rebuild of the entire Klaviyo program. Audit found the existing abandoned cart flow had design issues that were hurting conversion. Rebuilt with mobile-first templates, added a 5-email welcome series, browse abandonment, post-purchase, replenishment, and win-back flows. Started weekly campaigns to engaged segments. Set up revenue attribution dashboard.

Result

Email-attributed revenue grew from 8% to 31% of total store revenue within 90 days. Cart recovery alone covered the full retainer in week two. ROI on the email program hit 38× within the first quarter — meaning every dollar spent with Hetoli returned $38 in attributed email revenue.

$48K
Recovered (90d)
38×
ROI
31%
Email rev share
+285%
Email revenue
Cold Email + Lead Gen
NorthpeakB2B Marketing Agency · 12 employees

Challenge

A mid-size B2B marketing agency was running cold email in-house using a single tool ($300/month) and a part-time VA. Reply rates were stuck at 1.8%, cost per qualified meeting was over $400, and the founder was spending 6+ hours per week on outbound himself. They were skeptical of agencies after a bad experience with a previous vendor.

Our approach

Migrated their cold email program to Hetoli Marketing's infrastructure. Bundled cold email + lead generation services. Sourced fresh ICP-matched prospects, rewrote sequences with sharper positioning, A/B tested across 4 variants, and ran reply triage to qualify and forward only verified meetings. Performance pricing aligned incentives.

Result

Reply rate jumped from 1.8% to 5.8% within 6 weeks — a 3.2× lift. Cost per qualified meeting dropped 60%, from $400 to $158 (including base retainer + per-meeting fee). The founder's hands-on time dropped to 30 minutes per week reviewing forwarded leads. Northpeak now refers other agencies to us.

3.2×
Reply rate lift
−60%
Cost / meeting
22
Meetings / mo
−92%
Founder time
Social Media
Lumen.ioB2B SaaS · Founder-led · LinkedIn focus

Challenge

A solo founder of a B2B SaaS knew LinkedIn could be a powerful channel for thought leadership and inbound interest, but didn't have time or expertise to post consistently. Previous attempts at a content cadence lasted 2–3 weeks before burning out. Engagement was low and inconsistent.

Our approach

Built a content engine specifically for the founder's voice and expertise. Weekly intake calls captured raw insights and stories from the founder; our copywriters turned those into 3 posts/week mixing thought leadership, customer case studies, and founder commentary. Designed branded carousel templates for higher engagement.

Result

LinkedIn followers grew from 1,200 to 8,400 in 6 months. Post engagement went from ~5 likes/post to averaging 80+ likes and 12+ comments. The founder closed 3 inbound deals attributed directly to LinkedIn content (~$140K ARR), more than paying for 12 months of social management.

+600%
Followers
16×
Engagement
$140K
Inbound ARR
3
Closed deals

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