Hetoli Marketing's B2B lead generation service delivers verified, enriched prospect lists matching your exact ICP. 3,000+ leads per month with email + LinkedIn data, 95%+ deliverability guaranteed. Sold standalone for in-house outbound teams or bundled with our cold email outreach service. From $300/month.
B2B lead generation services deliver verified contact information for potential business customers who match a defined ideal customer profile (ICP). For sales and marketing teams running outbound, lead generation is the upstream foundation — without good data, no amount of clever copy or sequencing will produce meetings.
At Hetoli Marketing, our prospect list building service covers the full data pipeline:
The deliverable is straightforward: verified prospect lists ready to plug into your existing outbound stack. Use them with your own SDRs, your own cold email tool, your own CRM. We don't require you to use our cold email service.
Our B2B lead generation service works best for:
If you don't have an outbound team to action the data, you're better off with our cold email outreach service — we'll source the leads AND run the campaigns AND book qualified meetings. Lead generation alone is just the data; you still need a way to convert it.
Common clients include B2B SaaS companies, agencies, consultancies, recruiters, and enterprise software vendors.
Most lead generation services scrape LinkedIn profiles and call it a day. We deliver verified, enriched, ICP-matched prospect lists that actually convert in cold email or LinkedIn outreach.
A 60-minute kickoff call to define your exact ICP — target titles (Director of Marketing, VP of Sales, Founder, etc.), company size band (10–50, 50–500, etc.), industry NAICS codes, geography, tech stack, funding stage, and any negative filters (e.g., exclude competitors, agencies, certain regions).
We source from LinkedIn Sales Navigator, Apollo, ZoomInfo, Clearbit, and proprietary database integrations. No single data source has perfect coverage; we triangulate across providers to maximize match rate against your ICP.
Every email goes through three validation layers before delivery: syntax check (proper email format), domain check (MX records exist), and SMTP mailbox check (the actual mailbox accepts mail without bouncing). 95%+ deliverability guaranteed; bounces replaced free.
Each lead row includes the prospect's name, title, email, LinkedIn URL, company name, company website, industry, headcount, revenue (when available), funding stage (when relevant), and key technographic signals (CRM, ESP, ad platforms, etc.) for more relevant outbound personalization.
Standard package delivers 3,000+ verified leads per month. Higher volumes available — 6,000, 10,000, or custom volume by quote. Leads delivered weekly in batches so you're always working with fresh data.
Lists delivered as CSV files compatible with every major outbound tool: Lemlist, Smartlead, Instantly, Apollo, Outreach, Salesloft, plus CRMs like HubSpot, Salesforce, Pipedrive. We can also push directly via API to your tool of choice (additional setup fee).
We maintain a suppression list of contacts you've already targeted, customers, competitors, and any do-not-contact accounts you specify. New monthly batches are deduplicated against your existing pipeline so you never email the same person twice.
If your bounce rate exceeds 5% on a delivered batch, we replace the bounced contacts free. This is the industry's strongest deliverability guarantee for B2B prospect lists. Replacements processed within 5 business days of bounce report.
Most B2B lead generation services charge per lead at $0.30–$1.00 each — which adds up fast. Our flat monthly retainer makes the math simple and predictable.
If you're also using our cold email outreach service, lead generation is included free in the $1,500/month base retainer. The $300/month standalone price is purely for in-house teams running their own outbound.
Minimum commitment is 90 days for standalone lead generation, then month-to-month with 30 days' notice.