The agreement governing use of Hetoli Marketing's website and services.
These Terms of Service ("Terms") govern your access to and use of the Hetoli Marketing website at hetoli.com and any digital marketing services provided by Hetoli Marketing ("we," "us," "our"). By accessing the website or engaging our services, you agree to be bound by these Terms.
If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity. "You" and "your" refer to that entity.
For service engagements, these Terms supplement (and do not replace) the specific Service Agreement signed between Hetoli Marketing and the client. In the event of conflict, the signed Service Agreement controls.
Hetoli Marketing provides done-for-you digital marketing services, including:
Specific scope, deliverables, timelines, and pricing for each engagement are documented in a separate Service Agreement signed by both parties.
All service engagements have a minimum commitment of 90 days from the kickoff date. After 90 days, engagements continue month-to-month and may be terminated by either party with 30 days' written notice.
Base monthly retainers are invoiced in advance on the first business day of each month. Performance fees (per-meeting fees for cold email; revenue percentage for ecommerce email) are invoiced at the end of each month based on the prior month's reported results.
All invoices are due net 7 days from invoice date. Late payments may incur a 1.5% monthly late fee. We may suspend services for accounts more than 14 days past due.
Clients have 48 hours after each qualified meeting to dispute the meeting's qualification status. Disputes raised within the window are reviewed and, if valid, the meeting is removed from the billing report. We do not charge for no-shows or unqualified leads.
Base retainers are non-refundable once the month has begun. Performance fees are only billed for meetings or revenue that have already occurred and are similarly non-refundable. We may, at our sole discretion, prorate refunds for clients who terminate due to documented service failures.
Clients agree to:
You retain all ownership rights to materials you provide to us — including brand assets, logos, product images, customer data, and existing copy. You grant us a limited license to use these materials solely for the purpose of providing services under our agreement.
Upon full payment, you receive ownership of finished deliverables we create specifically for you — including custom email designs, copy, social media content, and prospect lists. We retain ownership of underlying templates, processes, methodologies, and frameworks used in our work.
We may reference our work for you (in case studies, portfolio displays, marketing materials) using anonymized metrics, unless you specifically request confidentiality in writing.
Both parties agree to keep confidential information confidential. Confidential information includes ICP definitions, performance data, financial information, customer lists, and other non-public business details. Confidentiality obligations survive termination of the engagement.
We do not guarantee specific outcomes such as:
Marketing performance depends on many factors outside our control — including market conditions, your offer, your product, your competition, and platform algorithm changes. We commit to executing our services to professional standards; we do not commit to specific results.
We handle compliance with applicable email marketing laws (CAN-SPAM, GDPR, CASL, TCPA for SMS) as a default part of our services. However, ultimate legal responsibility for the content and recipients of your campaigns rests with you. You represent that you have authority to market the products or services you ask us to promote.
The website and services are provided "as is" and "as available" without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the website will be uninterrupted or error-free.
To the maximum extent permitted by law, Hetoli Marketing's total liability for any claim arising from or related to these Terms or our services is limited to the amount you paid us in the 3 months immediately preceding the claim. We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost revenue, lost data, or business interruption.
You agree to indemnify and hold harmless Hetoli Marketing from any claims, losses, or damages arising from (a) your violation of these Terms, (b) your violation of applicable laws, (c) the content you provide us, or (d) your use of the deliverables we create.
Either party may terminate the engagement after the 90-day minimum with 30 days' written notice. We may terminate immediately for non-payment, breach of these Terms, or illegal activity. Upon termination, you receive ownership of completed deliverables for which payment has been made.
These Terms are governed by the laws of Pakistan, without regard to conflict-of-law principles. Disputes will be resolved through good-faith negotiation first. If unresolved within 30 days, disputes will be settled by binding arbitration in Office # 07, Business Centre, Esslingen, Germany, except that either party may seek injunctive relief in court for IP violations or breaches of confidentiality.
We may update these Terms from time to time. The "Last updated" date at the top of this page reflects the most recent version. Material changes will be communicated by email to active clients with at least 30 days' notice before taking effect.
For questions about these Terms, contact us at: