Hetoli Marketing's social media marketing service is a done-for-you content and management solution. We handle strategy, copywriting, graphic design, scheduling, community management, hashtag research, and performance reporting across Instagram, LinkedIn, X (Twitter), TikTok, and Facebook. Flat $1,200/month retainer — no performance fee, no surprise charges.
A social media marketing agency is a creative and strategic partner that runs your brand's social presence across platforms. Instead of hiring an in-house social media manager (or asking your founder to post on weekends), you hire a team of strategists, copywriters, designers, and community managers to handle the entire program.
At Hetoli Marketing, our social media management service covers everything you need to build an engaged audience:
The deliverable is a consistent, high-quality social presence that grows your audience and builds brand affinity over time. Social media is the long game — the goal is compounding brand equity, not viral moments.
Our social media marketing agency works best with brands that have:
Common clients include B2B SaaS founders building thought leadership on LinkedIn, DTC brands building community on Instagram and TikTok, professional services firms, and consumer apps.
If you need paid social ads management (Meta, TikTok Ads, LinkedIn Ads), that's a separate engagement we can quote — usually 10–15% of ad spend with a $1,500/month minimum.
Most social media services either give you software (Buffer, Hootsuite) or freelancers. We deliver a coordinated team — strategy, design, copy, community — for one flat monthly fee.
Each month starts with a strategy doc and content calendar mapped to your business goals — product launches, promotions, industry events, brand stories. Themes and pillars planned in advance so the program feels intentional, not reactive.
Standard package is 12 high-quality posts per month split across two platforms (typically 6 + 6, but flexible based on platform fit). Posts include single images, carousels, short-form video, and platform-native formats. Additional posts and platforms available as add-ons.
Our copywriters intake your brand voice during onboarding — tone, vocabulary, do-nots, customer language, signature phrases. Every caption, post, and story matches that voice. We don't write generic "engagement bait" — copy is built to sound like you, not us.
Our designers create a custom visual system for your social — colors, type pairings, layout grid, photo treatments, branded templates. Single-image posts, carousels, story templates, and Reels covers — all consistent, all on-brand.
Short-form video editing using footage you supply or stock clips. Includes captions, transitions, music selection, and trend-matching where appropriate. Custom shoots and motion graphics are paid add-ons.
Daily monitoring of comments, DMs, and mentions. We respond to engagement on your behalf, route customer service issues to your team, and engage with relevant accounts to build community. Up to 30 minutes per business day.
We research and refresh hashtag sets monthly based on what's working in your niche, trending topics, and platform algorithm shifts. We monitor TikTok trends and Reels audio for opportunities to ride relevant waves without being cringe.
Each month we deliver a performance report covering follower growth, engagement rate, reach, top-performing posts, and content learnings. Plus a 30-minute strategy call to align on the next month. No vanity metrics — just what's working and what we're testing next.
Social media starts faster than email — no warm-up phase. We use the first two weeks to nail strategy, voice, and visual identity before going live.
90-minute kickoff call. We document your brand voice, audience, competitors, top-performing content, and goals. Account access requested.
Content pillars defined, first month's calendar drafted, visual identity built. Templates, color palette, and type system delivered.
First 12 posts produced — copy written, designs created, videos edited. You review and approve before scheduling. Content scheduled across platforms.
First post publishes. Community management begins. We monitor engagement, surface trends, and apply learnings to the next month's calendar.
Social media ROI is harder to attribute cleanly than cold email or ecommerce email — so we keep pricing simple. One flat monthly fee covers everything in the standard package.
Minimum commitment is 90 days, then month-to-month with 30 days' notice. Audience growth compounds — the longer you stay consistent, the better the results.